Indeed.com
〰️
Indeed.com 〰️
Client:
Indeed.com
Ask:
Raise UAC amongst 18-24-year-olds.
Key Insight:
When our target audience doesn’t have to compromise their individuality, they go after the job that’s right for them - right now.
Main Idea:
Indeed, we’ve got the job that lets you be you.
Role:
Strategist & Presenter
Method:
5 months of social listening, 40+ sources,
615 Survey respondents, 34 1:1 interviews,
10 competitive audits, and 4 job recruiter interviews.
Summary:
With the goal to raise unaided consideration among 18-24-year-olds, our team leveraged research and found that our target audience wanted a job site that felt personal and empathetic.