Meta Quest
〰️
Meta Quest 〰️
Client:
Meta Quest 2
Ask:
Make the Meta Quest 2 an essential product for college students in the US.
Key Insight:
New-found connection is something that college students want,
but they are stuck in the box.
Main Idea:
Break out of the box!
Role:
Brand Stratigist & Presenter
Method:
Primary Research
1,175 survey responses, 42 1:1 interviews, 6 focus groups, 5 industry professionals, and 60+ hours of product testing.
Secondary research
106 secondary sources including syndicated databases, Scholarly articles, and industry response papers.
Summary:
Through our research, our strategy team found that connection was essential to a successful college experience but many college students found it challenging to break out of their comfort zone. Our solution was to position Quest 2 as the go-to tool to help these students break out of the box, rendering the headset vital for our target audience.